A global leading IT solution company (the forefront of providing an advanced clinical development platform) is seeking a ‘PR Director' as follow;
* Job Title :  PR Director
* Location:  Seoul Gangnam or Shanghai or Hong Kong or Singapore or Tokyo

 

[PURPOSE]
- In support of global and regional priorities, the Public Relations Director will collaboratively develop and execute company's public relations strategy in China and Korea.
- He/she will work closely with local and global PR agencies, company's global and regional PR teams (New York and Tokyo), and company's subject-matter experts (SMEs) to promote the company’s news, products and thought leadership to external audiences.
 
[MAIN DUTIES]
- Understand and communicate local life sciences and technology industry trends, challenges and opportunities and communicate these to the broader PR team
- Develop local thought leadership themes that are relevant to the local life sciences industry, the available media landscape and to company
- Establish and execute the local PR and communications strategy, closely aligned with corporate priorities and the interests of the local market
- Take an active role in supporting day-to-day media relations activities, including content creation, proactive pitching, scheduling media interviews, news / spokesperson bureau development, editorial calendar management, press release distribution, thought leadership events, analyst relations, research, planning and reporting
- Regularly plan for media interaction and converse with trade journalists
- Write, edit and coordinate press releases, blog posts, bylined articles, op-eds, memos, award submissions and other communication to support company's external communication initiatives for distribution through the media, company websites, social media channels, intranet, and third party sites platforms
- Work with Marketing colleagues to promote content across platforms and to ensure consistency of messages
- Proofread and enhance copy, as needed, to meet established tone and style requirements
- Help to ensure company's presence at tech and life science trade events through research into event speaking opportunities; flagging opportunities for SMEs and assisting them in developing and submitting abstracts
- Leverage all regional visits from company executives and SMEs to generate local media interest
- Build and maintain close, collaborative and mutually beneficial partnerships internally with global teams and externally with third-party partners
- Ensure external PR agency deliverables consistently meet deadlines and are completed within budget
- Manage internal (and any necessary external) PR review / approval processes
- Anticipate potential issues and implement appropriate actions to protect the company and its reputation
- Monitor, research and report on regional industry trends, peer companies and media coverage
- Track communication activities, maintain ongoing PR activity report and prepare updates for department, executives and others as needed

 

[QUALIFICATIONS]
- Demonstrated experience conceptualizing, building and executing integrated communications programs that align with company objectives and produce significant results
- Ability to design and produce multi-channel content programs for diverse audiences
- Established relationships with relevant journalists, analysts and influencers in China
- Extensive media and influencer campaign planning and execution experience, including setting up and managing media interviews
- Familiarity with B2B audiences
- Computer proficiency in PowerPoint, Excel and Word, etc
- Comfortable working in a small regional team environment for a global company
- Comfortable working as part of a multicultural team
- Flexibility and demonstrated ability to work effectively in a team-based environment and with multiple internal and external stakeholders
- Strong interpersonal skills to quickly build rapport and credibility with internal and external stakeholder; influence and negotiation skills and relationship management capabilities a must
- Excellent organizational, time management and prioritization skills
- A can-do attitude, ability to thrive in a fast-paced environment
- A strong work ethic, high level of integrity and sensitivity to confidential information
- Ability to anticipate potential issues and develop / implement appropriate actions to protect the company and its reputation
- A true team player with an entrepreneurial spirit and drive, who is focused on achieving results
- A creative, strategic and analytical thinker with the ability to be a self-starter and solve complex problems
- Knowledge of life sciences and / or technology media (national, trade) and influencer sphere in China
- Can communicate in Mandarin as a first language and has strong spoken and written English
- Korean language and public relations experience is highly desirable
- Strong verbal communication, writing, editing and proofing skills in Chinese
- Availability to travel regularly within Asia (China, Korea, Japan, Taiwan) and occasional travel to the U.S
- Located in the region; acceptable locations include Shanghai, Seoul, Hong Kong, Singapore and Tokyo
- Bachelors degree required, preferably in communications, English, Chinese, Korean, journalism or a related field; or equivalent experience
- MBA / Master’s degree a plus
- 5 ~ 7 years of experience in corporate communications / public relations / media relations (preferably within an agency or a fast-growing company setting) of which 3 years targeting media in China
- Experience in either life sciences / biopharmaceutical sector or technology industry required
- Experience working in the USA or Europe a plus
- Experience working with industry analysts a plus

 

Those who are interested in this opportunity, please submit your Resume (CV) in MS Word Format by email urgently.  Only qualified candidates will be contacted for interview.  All resumes not contacted will be kept in DB confidentially for future positions.

 

Kyung Jin KIM
CEO & Executive Search Consultant
Exdigm Inc.
Phone: 02-557-8272
Mobile: 010-8722-1272
Email: ceo@exdigm.com