A global leading IT solution company (the forefront of providing an advanced clinical development platform) is seeking a ‘Field Marketing Manager' as follow;
* Job Title :  Field Marketing Manager
* Location:  Seoul Gangnam

 

[PURPOSE]
- Responsible for creating, executing and measuring relationship nurturing and demand generation programs that drive sales for the Life Sciences industry
- Works closely with internal marketing groups and the sales organization
- Interface with sales and marketing leadership as well as executive client leadership
- Require exceptional creativity, the ability to innovate, and a “hands-on” approach to accomplish the work

 

[RESPONSIBILITIES]
- Create marketing plans by engaging Sales in annual and quarterly planning to determine programs, activities, and marketing assets to achieve business and revenue objectives
- Execute demand generation programs and integrated marketing campaigns utilizing a variety of techniques including email, webinars, social media initiatives and digital/inbound marketing programs
- Execute face-to-face programs such as half-day seminars, breakfast meetings, lunch and learns, and hands-on workshops
- Collaborate with product marketing and marketing communications to create marketing assets such as data sheets, customer reference stories, sales enablement tools, videos, ROI analysis, social media awareness and “air cover”, demand generation programs and external communications
- Serve as the point-of-contact on cross-functional teams for various marketing campaigns
- Measure and report performance against established metrics
- Up to 20% travel; mostly Korea/APAC regional-based

 

[QUALIFICATIONS]
- Knowledge and experience in building and executing marketing plans and programs utilizing email, webinars, digital/inbound marketing, social media and face-to-face events
- Ability to devise new and innovative communication methods and assets to articulate messages and value propositions to customer accounts
- Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows
- Knowledge of marketing processes and e-marketing systems; experience with lead scoring and nurturing methodologies is a plus
- Experience interfacing with all levels in a Sales organization including account executives, technical consultants, regional managers, and senior leadership
- Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution
- Excellent verbal and written communication skills
- Excellent organizational and time management skills
- Self-motivated, able to assume responsibility and work autonomously
- Seoul location preferred
- Requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience; or equivalent experience
- Requires a minimum of 5 years of experience in field marketing, demand generation, or marketing program role supporting a direct sales force in the enterprise software industry; or equivalent years of experience
- Life Sciences experience is desirable

 

Those who are interested in this opportunity, please submit your Resume (CV) in MS Word Format by email urgently.  Only qualified candidates will be contacted for interview.  All resumes not contacted will be kept in DB confidentially for future positions.

 

Kyung Jin KIM
CEO & Executive Search Consultant
Exdigm Inc.
Phone: 02-557-8272
Mobile: 010-8722-1272
Email: ceo@exdigm.com