One of foreign consumer companies is seeking a ‘Marketing Executive’ as follow:

* Job Title: Marketing Executive

* Position: Gwajang

* Experience: 5 ~ 8 years

* Location: Gangnam (Seoul)

* Report to Marketing Manager (Korea)

[RESPONSIBILITIES]

- Working with the Korea Marketing Manager to develop the consumer marketing plan and program within the framework of Korea sales and marketing objectives

- Planning, implementing, evaluating and responding to consumer marketing activities and supporting trade marketing programs

~ Primary – Consumer (70%): Health communication, brand promotion, media support, consumer promotions, channel management support, public relations, consumer events, digital marketing

~ Secondary – trade (30%):  in-store promotion, sampling, merchandising program, wholesale marketing promotion, food service channel marketing program, e-commerce channel and others

- Working with the Korea Marketing Manager to champion the Korea marketing strategy within the framework of global and regional sales and marketing objectives

- Working with agencies and third-party suppliers to implement the marketing plan in a timely and cost-effective basis

- Develop, execute and optimize marketing activities

~ In conjunction with Korea Marketing Manager and develop and execute a marketing plan that will drive short term & grow long term consumer and shopper demand.   Various consumer activity development from ATL, Digital promotion in scope.

~ In conjunction with global marketing team & technical team, develop & execute health PR activities in Korea

~ Manage local promotional events in conjunction with the consumer marketing and support the Trade marketing

~ Manage the delivery of assigned marketing activities within the agreed budget.

~ Work closely with the Sales team in Korea to respond to the trade competitors, consumers and supply environment.

~ Lead the agencies and third-party suppliers to deliver the marketing plan in a timely and cost-effective basis.

~ Report back on marketing activities and results to the key stakeholders.

- Lead in consumer / shopper researches & market analysis

~ In conjunction with Korea Marketing Manager, lead consumer & shopper research to infuse the key insight & learning into the strategy & plan development.  

~ Lead market project / analysis by utilizing customer POS data to offer the most effective in-store promotion by different channel / store type. 

- Budget Management

~ Manage the budget according to the approved cost estimate and invoice.

[QUALIFICATIONS]

- Tertiary qualification in Business, Marketing or similar

- 5-8 years’ marketing experience in FMCG, Consumer Products

- Strong experience in brand marketing or product management, across a broad set of marketing activities

- Strong experience in trade marketing

- Experience in project management & agency control (briefing, leading team, controlling schedule etc) is necessary

- Experience in Consumer (or Shopper) research (Quanti and Quali) is necessary

- Strong analytical skill to lead the research & read the outcome

- Fluency in English and Korean (both written and oral)

- Computer skills including Powerpoint, Excel, Word.