유명 외국계 방송채널에서 다음과 같이 ‘Head of Ad Sales’ 를 찾습니다.

Job Title: Head of Advertising Sales

Location: Seoul

Reporting Line: Senior Sales Director in AP

[RESPONSIBILITIES]

- In partnership with the General Manager and the product teams, creates the advertising strategy for the various market clusters and product verticals.  Focuses on:

  : Building strong long-term client/trading relationships anchored in brands, credible audience franchises, data and insights.

  : Growing market share of budget

  : Aligning sales and product strategies such that revenue and audience success go hand in hand.  In that context, ensure clarity around consumer metrics so that everyone understands success in the same terms. 

  : Ensuring that commercial policy is debated and supported by everyone.

  : Championing internal initiatives that improve ad sales effectiveness

- Assumes financial responsibility for the agreed targets.  Accountable for Korea.  Ensures the business lives, breathes and responds to change.

- Empowers the Sales Directors, as well as the sales support and sales strategy leaders

  : Ensures managers are actively managing the performance and development of their teams

  : Ensures a shift away from pure relationship-based sales.  Drives a cultural turnaround towards entrepreneurship, learning, innovation and analytics.

  : Defines and re-defines expected versus great performance for the team

- Develops world class practices in the following disciplines

  : Pricing and inventory management

  : Ad product development/innovation

  : Campaign management & planning

  : Consumer insights and analytics (ahead of the market)

  : Bespoke content for clients

- An ambassador for the company, with integrity, respect and influence in the market

- Partners effectively with the rest of APAC and DCI to build an ad sales community of learning and sharing.

[REQUIREMENTS]

- Loves video.  Believes in video at the center of brand experiences and communities. Has the courage to embrace digital alongside linear. Has a passion for consumer insights and data.

- Loves people.  Leads by mentoring, connecting, inspiring, challenging and debating. Has a significant position in the market which benefits the brand: is respected and is someone whose opinion is sought. Shares success.

- Loves making a difference and disrupt. Plays to win.

- Loves product innovation. Renaissance type who enjoys the complexity of linear alongside non-linear trading, new sales tools and products, company as a communication partner (not just eye balls)

- Loves building communities and eco-systems (agencies, clients, creatives, products)

- Loves integrity and risk equally. 

  :  An outstanding strategic sales leader. A strategic business person first, a salesman second. Independent thinker who can make company a genuine market leader.  

  : Proven track record of transforming a sales organisation and scaling a business. 

  : Strong knowledge of the market, the industry and successful sales practices.

  :  Keeps the business responsive to market changes, notably trading dynamics and the rise of non-linear. 

  :  Strong financial ability in terms of making calculated P&L and budgetary decisions.

  : University degree.

- Resilient and calm.

Those who are interested in this opportunity, please submit your Resume (CV) in MS WordFormat by email urgently. Only qualified candidates will be contacted for interview. All resumes not contacted will be kept in DB confidentially for future positions.

Kyung Jin KIM

CEO & Executive Search Consultant

Exdigm Inc.

Email: ceo@exdigm.com