A foreign sports fashion company is seeking a 'Digital Marketing Specialist' as follow;

* Job Title: Digital Marketing Specialist

* Location: Seoul

* Experience: 5 years+

* Report line: Digital Marketing Manager

[RESPONSIBILITIES]

- Execute all digital marketing activities such as Google Display Network, Viral marketing, Retargeting, SEO, Paid search, local market campaigns to meet core KPIs such as Revenue, Session, CVR and etc.

- Evaluate the performance of digital marketing activities and platforms against goals and generate new insights to further improve on the effectiveness 

- Implement specific marketing activities for mobile devices

- Identify and explore new digital marketing opportunities to maximize sales 

- Work and coordinate with the wide range of stakeholders inside and outside 

- Reporting: Measure and report performance of campaigns, and assess against goals

- Conduct market research and competitor analysis

- Affiliate marketing plan planning and operation to get new users and sessions

- Promotion of Kakao channel operation and  adding Kakao Friends 

[QUALIFICATIONS]

- 5+ year e-commerce marketing, digital marketing or related experience

- Demonstrated knowledge of experience in Google Analytics, Google search console, Google tag manager, SEO, SEM and e-Commerce platform

- Self-motivated, tenacious and target driven

- Fluent in Korean language and working command of English language

- Team Player with positive learning attitude, yet independent with great initiative 

- Able to multi-task and handle pressure in a very fast-paced environment

- Strong analytical skills, meticulous with an eye for detail 

- Experience with Google Analytics and ability to gauge ads and site performance success/issues through data

- Knowledge and experience of retargeting and ability to utilize it to grow leads and conversions

- Ability to work closely with outsourcing marketing agency to ensure ads are effective and drive results

- Perform extensive keyword research for existing product categories as well as seasonal campaigns

Set up and execute Facebook / Instagram / YouTube / Naver ads / Kakao ads / Man plus / Criteo / Man plus / Cross Target 

- Able to utilize UTM parameters to track digital marketing initiatives

- Perform planning and implementation of all digital marketing activities via various marketing platforms and report marketing KPIs including key metrics (Sales, CVR, Session, Bounce rate, etc.) from GA (Google Analytics) to the Director

Those who are interested in this opportunity, please submit your Resume in MS Word Format by email urgently.

Only qualified candidates will be contacted for interview.

All resumes not contacted will be kept in DB confidentially for future positions.

Kyung Jin KIM

CEO & Executive Search Consultant

Exdigm Inc

Email: ceo@exdigm.com