CRM Operations Manager
- Company
- 외국계 코스메틱 기업
- Position
- CRM Operations Manager
- Status
- OPEN
다음과 같이 외국계 코스메틱 기업에서 ' CRM Operations Manager’를 찾습니다.
* 직 무 : CRM Operations Manager
* 경 력 : 6~8년
* 근무지 : 서울
[RESPONSIBILITIES]
- The Purpose of this role is to leverage CRM & data, digital and Market intelligence analytics to discover opportunities or solve business questions for our Company and Brands.
- This role should deliver insightful and actionable analytics projects based on brand objectives and current context for brands leveraging cross functional data sources.
- Identifying local CRM analytics needs and drive the process of running analytics and effectiveness projects in collaboration with the regional CRM team to address business issues and opportunities.
- Conduct campaign performance analysis (with standardized KPI and measurements)
- Leverage a combination of insourced tools and external agencies to conduct analysis over consumer. Media, social digital and competitive databases to address specific business requirements and questions.
- Educate brand teams and facilitate best practices sharing across brands to foster the adoption of CRM practices in overall business processes.
- Develop cross brand analytics and insights based on consumer and market studies to support company and brand teams.
- Work collaboratively with other corporate and brand teams including Brand Marketing, retail , e-commerce etc. and reports that bring together different disciplines to address business issues
- Manage local CRM vendor services / internal processes in terms of database management, analysis and implementation of CRM programs.
- Set up and deliver regular production KPI reports and executive dashboards for ongoing management review
- Understand company and brand Marketing goals, roadmap, current plans and projects
- Understand the Regional and local business strategy
- Support other corporate marketing initiatives and on-going projects.
[QUALIFICATIONS]
- Bachelor’s Degree in related field
- 6-8 years of CRM marketing experience, preference of Luxury/Cosmetic industry career
- Interest in the beauty industry & career advantage
- A high understanding of technical terminology, CRM, Media and Research
- Project experience with ability to manage external agencies and internal IT teams
- Knowledge in social/digital measurement and web analytics is a plus
- Understanding or experience in retail analytics would be advantageous
- Performance-oriented
- Superior communication skills in relationship formation
- Experience in using of CRM analysis system, social listening and web tracking are preferred.
- Excellent analytical and data interpretation skills
- Continuous Self-Improvement
[제출서류]
영문 이력서 (당사양식 워드파일)
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Jeong, Mi Ra
Search Consultant
Exdigm Inc
Email : jeong@exdigm.com