Location: Shanghai, China 

Overview: The Senior Marketing Specialist is responsible for creating, executing and measuring relationship nurturing and demand generation programs that drive sales of a multinational IT solution company’s Clinical Cloud solutions for the Life Sciences industry.

Commitments:

- Create marketing plans by engaging Sales in annual and quarterly planning to determine

  programs, activities, and marketing assets to achieve business and revenue objectives

- Execute demand generation programs and integrated marketing campaigns for China

  market utilizing a variety of techniques including email, webinars, social media initiatives

  and digital/inbound marketing programs

- Execute face-to-face programs such as half-day seminars, breakfast meetings, lunch and

  learns, and hands-on workshops

- Collaborate with product marketing and marketing communications to create marketing

  assets such as data sheets, customer reference stories, sales enablement tools

- Serve as the point-of-contact on cross-functional teams for various marketing campaigns

- Measure and report performance against established metrics

- Up to 20% travel; mostly Korea/APAC regional-based
 

Competencies:

- Knowledge and experience in building and executing marketing plans and programs utilizing email,

  webinars, digital/inbound marketing, social media and face-to-face events

- Ability to devise new and innovative communication methods and assets to articulate company’s

  messages and value propositions to customer accounts

- Ability to be innovative with respect to program creation and problem resolution, and process

  oriented with respect to marketing operations and execution workflows

- Knowledge of marketing processes and e-marketing systems; experience with lead scoring and

  nurturing methodologies is a plus

- Experience interfacing with all levels in a Sales organization

- Excellent interpersonal and persuasive skills to bring together stakeholders

- Command of Native Chinese (read/write/speak) with Business level English

Education & Experience:

- Typically requires a Bachelor’s degree or higher

- Requires a minimum of 5 years of experience in field marketing, demand generation, or marketing

  program role supporting a direct sales force in the enterprise software industry; or equivalent years

  of experience

- Life Sciences experience is desirable